ASCE Members Attend PR University
To date, more than 300 individuals have participated in ASCE's PR University training workshop. This workshop offers a hands-on introduction to public relations for civil engineers and gives attendees tools and tips for implementing public relations into their local activities and professional work. The goal of PR University workshops is to build a PR network of Section and Branch public relations liaisons across the country. Workshop attendees receive a complimentary PR Toolkit of materials to bring the tools from the communications classroom to the civil engineering profession.
View a sample workshop agenda and the table of contents from the PR Toolkit.
If you are interested in learning more about ASCE’s PR University or how to bring the program to your area, contact Clark Barrineau.
This blog examines the opportunities, successes and missteps as civil engineers step out in the public arena to establish a positive identity. Written by ASCE’s PR staff, this blog pieces together the public relations puzzle by offering insights into the world of public relations and how it relates to civil engineering. Participation is encouraged, so get online and get interactive! Visit the blog.
You may have heard the phrase “media friendly,” but have you ever wondered what that means? The webinar, “How to Plan a Media Event,” explored what it means to be media friendly and discussed how you can tailor your event to attract the media. ASCE staff also talked about how to spread the word about your Section or Branch’s event, not only to the media, but also to the public.
A variety of topics were addressed related to planning a media event, including choosing the appropriate speakers, timing and techniques to maximize your media coverage. Also included was protocol for the day of your event as well as follow-up efforts after your event takes place.
The webinar was held Wednesday, Sept. 28. Listen to the entire archived webinar and be sure to check back frequently for future offerings.