What does ASCE mean to you? When you think about your connection to the Society, what comes to mind? What are your highest aspirations for our profession and the organization that serves it?

For nearly two years, ASCE has been asking these and other questions of its members. Embracing the answers that you gave us, we are proud to unveil the refreshed version of our logo. Plus, you'll notice that the benefits you enjoy throughout the membership year are separated into four new categories that represent the core areas used to filter ASCE's information and resources. The four 'sub-brands,' which form the major pillars of ASCE's work, include:

Knowledge & Learning - As a civil engineer, your responsibility to the profession and our society requires you to have access to the industry's newest trends, technical innovations, research facilities, and the most widely accessed repository of civil engineering knowledge. ASCE makes sure you have these tools readily available. Online, in person, or in print, you can get the information you need to work at the highest level.

Leadership & Management - Today's engineers possess skills beyond technical mastery - they are inspiring communicators capable of driving people, projects, and our society forward. ASCE sets and upholds critical civil engineering standards and showcases excellence through industry awards and recognition. Look to ASCE for the tools and exposure you need to become a complete civil engineer, ready to advance the integrity and impact of our profession.

Membership & Community - Connect to your fellow members locally, technically, and globally to stay in touch with the premiere network of civil engineers in the world. Your bond with ASCE goes beyond professional relationships - it's personal, too. Whether it's exciting the next generation of engineers or reaching out to developing economies, becoming an active participant in the ASCE community illuminates the purpose of our work.

Issues & Advocacy - As the principal champion for our profession, ASCE's role as the safeguard for the nation's infrastructure is one we take very seriously. We work constantly to inform and educate the public and lawmakers about key civil engineering issues and give you the opportunity to ensure that your opinion, and the voice of the profession, is heard.